Feeling confused about Pinterest hashtags? Figuring them out can be tricky, but don’t worry! This guide will help you understand and use hashtags to improve your Pinterest marketing. By the end, you’ll be a Pinterest pro, ready to reach more people with your Pins
Can You Use Hashtags on Pinterest?
Yes, you can use hashtags on Pinterest. They work just like hashtags on Twitter or Instagram. Adding hashtags to your Pin descriptions makes your content more visible in Pinterest’s search results, helping others find your Pins more easily.
Getting Started with Hashtags on Pinterest
Start Typing
To add hashtags, type the ‘#’ symbol followed by a keyword (e.g., #homeDecor). This helps categorize your Pins, making them easier to find.
Use in Descriptions
Include hashtags in your Pin descriptions to increase their visibility. Start with strong, relevant words to grab your audience’s attention.
Engage with Suggestions
When you start typing a hashtag, Pinterest will suggest popular options. Use these suggestions to guide your hashtag strategy.
Hashtag Do’s and Don’ts for Pinterest Beginners
Do’s:
- Keep Hashtags Relevant: Make sure your hashtags match the content of your Pin (e.g., #applepierecipe for an apple pie recipe).
- Use Specific Hashtags: Choose specific hashtags to connect with people interested in your content.
- Test Different Hashtags: Try different hashtags to see which ones work best.
- Monitor Trends: Keep an eye on trending hashtags in your niche and use them when possible.
Don’ts:
- Avoid Overstuffing: Don’t use more than 20 hashtags per Pin to avoid looking spammy.
- Don’t Use Irrelevant Hashtags: Only use hashtags that are relevant to your Pin.
- Don’t Repeat Hashtags: Use a mix of unique hashtags for each Pin.
- Don’t Skip Research: Check that your hashtags are attracting the right audience by researching them on Pinterest.
Tracking Your Pinterest Hashtags Analytics
To see if your hashtags are effective, use Pinterest’s analytics tool to track impressions, saves, clicks, and engagement. Analyze this data to improve your hashtag strategy by keeping what works and changing what doesn’t.
Master Pinterest SEO with Tasty Pins
Tasty Pins is a WordPress plugin that helps optimize your website’s images for Pinterest. It lets you customize your Pinterest titles and descriptions, including hashtags, directly from your blog post or WordPress dashboard. This ensures your Pins are optimized for maximum visibility.
Pinterest Hashtags Frequently Asked Questions (FAQs)
How Many Hashtags Should I Use on Pinterest?
You can use up to 20 hashtags, but 3-4 relevant ones are often enough. Avoid using too many to keep your description looking clean and not spammy.
Where Do I Use Hashtags on Pinterest?
Place hashtags at the end of your description to keep it clear and informative.
Should I Update Older Pins?
It’s not necessary to update old Pins with hashtags. Focus on adding hashtags to new Pins to keep your content fresh and relevant.
Should I Use Branded Hashtags on Pinterest?
Yes, branded hashtags help users see all your related Pins in one place. Place them before other hashtags for better brand recognition.
Conclusion
Now that you understand Pinterest hashtags, you’re ready to optimize your boards and Pins. Follow our do’s and don’ts, track your analytics, and use tools like Tasty Pins to boost your Pinterest presence. If you have additional tips, comment below to help others. For more Pinterest SEO tips, check out our other resources to expand your reach even further!
By following this guide, you can master hashtags on Pinterest and improve your marketing strategy. Happy Pinning!
