Social Media

I used to think that going viral was just a matter of lucky timing or stumbling upon a wildly entertaining idea. Then one late evening, while scrolling through a sea of cat videos and half-finished dance challenges, I stumbled across a clip that was simple – a girl chatting about her disastrous attempt at cooking…

I remember when the platform we now call X was swarming with people boasting about amassing huge follower counts – it almost became a rite of passage to declare how many thousands of eyes were on your posts. At first glance, a big following does appear to open certain doors: you have added visibility, a…

I recall the first time I stumbled upon a YouTube channel that, on paper, seemed utterly unremarkable: low production values, minimal branding, and a host with a penchant for rambling tangents. Yet strangely enough, the videos were awash with comments, likes, and lively discussions. My immediate impression? This must be something special. Somehow, the flood…

I can vividly recall the first time I realised how addictive those little thumbs-up icons on Facebook could be. After posting a casual snapshot of my dog munching on an oversized treat, I found myself returning to the platform again and again, eager to see who had clicked “Like” or added a funny sticker. It…

I’ve always viewed Facebook as a massive, ever-evolving town square, where countless conversations happen but often get drowned out by endless posts and fleeting memes. Then something curious happened: a good friend started her own private group dedicated to a niche interest in homemade herbal remedies, and suddenly I saw people sharing long, heartfelt messages,…

I once thought my Facebook page was ticking along nicely, until I noticed something peculiar: a post I felt truly proud of, a heartfelt write-up about an old family tradition, generated far fewer reactions than a quick snapshot of my morning coffee. At first, I blamed timing. Perhaps I’d chosen a poor hour, or maybe…

I still recall the evening I stumbled across a random TikTok clip featuring a rather clumsy dance routine that, strangely enough, evoked both laughter and a hint of admiration. The creator behind it was someone I’d never encountered – no fancy production value, no big sponsorship, just raw spontaneity filmed in a cramped living room….

I still remember the first time I caught myself obsessively refreshing my TikTok notifications, marvelling at each new thumbs-up as if it were some life-changing endorsement. Admittedly, the rush was addictive. There I was, listening to my phone buzz like it had a mind of its own, and realising I’d pinned my self-worth to a…

Not too long ago, I found myself riveted by a friend’s hilarious TikTok clip that suddenly racked up thousands of views in what seemed like mere minutes. She had created the snippet in the spur of the moment, improvising goofy dance moves while her younger cousin filmed from a shaky angle. The next thing she…

I remember the first time I realised just how radically a short clip on TikTok could alter someone’s online presence. It was late at night, and I stumbled upon a friend’s brief video of her cat “dancing” next to a flickering lamp post. A few days later, she called me in a breathless state of…